AUF BLOG

We are very excited for this pre-fall release from Babylon Cartel. This Philadelphia based brand was one of the first offered on our site and we are proud to be presenting this limited release. Pieces will only available at the Fresh Melt Water shop and later exclusively at AUFphiladelphia.com.  We also thank all our sponsors [...]

“This is a summer of limitless possibilities. May we hold strong together in the face of the hardships that will come and go through our lives. And when we are fortunate enough to find ourselves in the company of our bredren,  may we smile and be thankful together because in this we will find  our [...]

Fresh Melt Water remains one of the best examples of how hard work and constant creativity can build a brand that continues to produce relevant runs while cultivating an amazing following.  In keeping with that tradition this look book containing their newest offerings “Turn on, Tune in, Drop Out” will be sure to FreshMelt your [...]

AUFPhiladelphia.com is proud to be involved with the release of the first MADE FRESH MIX TAPE. MADE TO ORDER and FRESH MELT WATER have come together to bring you a Philly based mix tape boasting a roster of amazing  artist.  There will be a release party for the MIX  TAPE and the soft launch of [...]