AUF BLOG

AUF will be giving away a ticket to the DIPSET reunion show at the Troc March 24th.  All you have to do is follow the @AUFxPHL twitter and retweet the link to this blog post or email contact@aufphiladelphia.com with your favorite quote from any Dipset member. Winner will be picked and notified on the 23rd. [...]

(Click image to RSVP)
This marks a milestone in the development of RADLANDS we  really put our hearts into creating this fall release. Many hours of hand dyeing, sewing, and printing have made this possible, along with contributions from friends and sleepless nights.
Philadelphia based clothing brand “RADLANDS” is proud to announce the release of its [...]

We are very excited for this pre-fall release from Babylon Cartel. This Philadelphia based brand was one of the first offered on our site and we are proud to be presenting this limited release. Pieces will only available at the Fresh Melt Water shop and later exclusively at AUFphiladelphia.com.  We also thank all our sponsors [...]

Xavier may appear to be a normal 20 something year old intern well versed in the use of his camera and photo editing programs. His new blog Inaugural Season has better content than your tumblr, wordpress, and facebook put together and his writing is both mature and honest. He’s not trying to [...]

Drew.ish from Dephonic has been a great supporter of AUF and “The Fates” since we started this journey almost 6 months ago. I was happy to receive this awesome photo today of him rocking “The Fates” Life of Leisures Tee” with Freeway while at “Inside the studio” event at Warmdaddys (Photo by Mikey McFly). Please [...]

“This is a summer of limitless possibilities. May we hold strong together in the face of the hardships that will come and go through our lives. And when we are fortunate enough to find ourselves in the company of our bredren,  may we smile and be thankful together because in this we will find  our [...]

The response from Saturdays AUF Pop Up Shop has been overwhelmingly amazing. It is great to see our hard work and planning come to fruition. On top of that is has proven Philly isn’t completely filled with haters and that when we support each other all things are possible.
I got to talk to Edwin from [...]

Jessop and Brian of OUTOFPRINTMAG.com came by Saturday and besides being RAD dudes they also took these great photos and posted this awesome little check out on their site. We appreciate there support and hope will follow and support their site. Thanks again guys and please visit the AUF POP UP SHOP at the FRESH [...]

On Saturday we were able to present the release of  “Skate Books” hardcover 6th edition along with a showing of large scale prints from the book shot by Jay Strickland. Mos Def and Free stopped by early while we were setting up,  followed by skate pros  Newport, Maldonado, Lurker Lou, Elissa Steamer, and our local [...]

Today is the first cross country phone interview “Talk O Tuesday” (Get it because we conversing bout tacos. Feel me? Its a play on words and shit. I’m a wordsmith and such. I am in Cali Jay is in Philly here we go!

Attention: the shirts have arrived. Go to the shop & get yours now!