AUF BLOG

NonNative is a Japanese brand that has crafted some really unique pieces this season. Check out their ‘look’ man.

Eric Elms has been the designer behind countless skate/street lifestyle graphics/objects over the years (Supreme, Nike,aNYthing) but you probably have never been able to place the name and face on the very t shirt you wore. Well now you can. He’s a collaborator over at Vans OTW collection as well, hence this video. Also, a [...]

We are very excited for this pre-fall release from Babylon Cartel. This Philadelphia based brand was one of the first offered on our site and we are proud to be presenting this limited release. Pieces will only available at the Fresh Melt Water shop and later exclusively at AUFphiladelphia.com.  We also thank all our sponsors [...]

I found Eva B vintage boutique/cafe at a strange point in my life this summer. It was over a week into our “AUF Up North” trip and I had recently lost $300 American dollars somewhere in Canada and woke up this morning to the news that someone had broken into our car that night and [...]

The opening night photos from the first ever Radlands x Topstitch collaboration. Thank you everyone who came out and supported these two camps and thank you ladies for having us.

If there is one thing Gilbere Forte would like you to remember its not that his album 87 Dreams is now available on Itunes or that his video for Black Chuckkas is on MTV and the track has been catching play on XM and local radio from here to LA. Instead, he [...]

So much inspiration out there for anyone to grab by the balls and just run with that shit! But I did most of the legwork for you un-inspired folk. I’m giving you a gift here, a full proof plan of attack that will only lead to happier lives, successful relationships and way better sex. It’s [...]

There’s too many trends these days (all days,really) to keep up with. It’s funny how one day your friend is goth and the next day their going for the futuristic prostitute look. I guess we all need change (what happened to starter jackets?) So, in the first installment of TRND FORCASTING, we share some hot [...]

Drew.ish from Dephonic has been a great supporter of AUF and “The Fates” since we started this journey almost 6 months ago. I was happy to receive this awesome photo today of him rocking “The Fates” Life of Leisures Tee” with Freeway while at “Inside the studio” event at Warmdaddys (Photo by Mikey McFly). Please [...]

The response from Saturdays AUF Pop Up Shop has been overwhelmingly amazing. It is great to see our hard work and planning come to fruition. On top of that is has proven Philly isn’t completely filled with haters and that when we support each other all things are possible.
I got to talk to Edwin from [...]

Jessop and Brian of OUTOFPRINTMAG.com came by Saturday and besides being RAD dudes they also took these great photos and posted this awesome little check out on their site. We appreciate there support and hope will follow and support their site. Thanks again guys and please visit the AUF POP UP SHOP at the FRESH [...]

Fresh Melt Water remains one of the best examples of how hard work and constant creativity can build a brand that continues to produce relevant runs while cultivating an amazing following.  In keeping with that tradition this look book containing their newest offerings “Turn on, Tune in, Drop Out” will be sure to FreshMelt your [...]

I only met Brad about a month ago but I can say that he is one of the illest dudes in Philly. Besides  a house with the coolest gig posters (which may be his roommates, the pentagram one is dope!) he also has a RAD sketchy mini ramp. OH YEAH! and Bradford is also an [...]

Thanks everyone for coming out last week and supporting the release of Made Fresh V.1 and the Launch of the AUFphiladelphia.com website. Enjoy the video!

AUFPhiladelphia.com is proud to be involved with the release of the first MADE FRESH MIX TAPE. MADE TO ORDER and FRESH MELT WATER have come together to bring you a Philly based mix tape boasting a roster of amazing  artist.  There will be a release party for the MIX  TAPE and the soft launch of [...]