AUF BLOG

ELEPHANT DIRECT – TRAILER from Color Magazine on Vimeo.
Elephant Direct a film by Jeremy Elkin and Jason Auger Premieres at Exit Skateshop > Saturday August 28th 2010 at 8pm. Come out and support these canadians!

Sixpack France released their new AW2010 line that is Inspired by “Literature and Evil”
“To get rid of that self-indulgent regurgitation of the same obvious references, over and over again. We’re tired of the predictable revivals, of the stale and unimaginative recycling. Weariness of getting trapped in the same old subculture values, static and puerile in [...]

New series starts soon over at VBS that chronicles a roadtrip trough the baja with skate bros Arto, Heath, Keegan Sauder + Patrick O’Dell (+more) We at AUF are purveyors of the Broad trip and have been on many a mission, so it’s always fun watching the madness captured on film. Keep an eye out [...]

Our friend Luis fromm VMAD Studios is having a contest offering a winning band the opportunity to have a full music video produced for free. You may have seen Luis is March at our pop up shop where he was recording an interview with Philly favorites Fabian “Akilles “ Thompson and Rick Friedrich.
Find out [...]

The opening night photos from the first ever Radlands x Topstitch collaboration. Thank you everyone who came out and supported these two camps and thank you ladies for having us.

It’s been a couple weeks since we posted part 1 of our adventures in the north country. As promised, pt2 is here. So we start where we left off, Montreal, a very international city full of good food, beautiful people, an eclectic mix of architecture, bike shares and of course dancers (strippers). Poutine (fries w/cheese [...]

If there is one thing Gilbere Forte would like you to remember its not that his album 87 Dreams is now available on Itunes or that his video for Black Chuckkas is on MTV and the track has been catching play on XM and local radio from here to LA. Instead, he [...]

When we launched AUFphiladelphia.com we did it with solid goals in mind. Now entering our 8th month our goals are being realized. This saturday our in house brand “The Fates” and brothers in arms “Fresh Melt Water” will be releasing a new collabo tee and introducing “The Fates flag” logo tee, V, and tank. All [...]

So much inspiration out there for anyone to grab by the balls and just run with that shit! But I did most of the legwork for you un-inspired folk. I’m giving you a gift here, a full proof plan of attack that will only lead to happier lives, successful relationships and way better sex. It’s [...]

This short video and track are completely off the chain. But you may be asking “What the fuck is a Sir Froderick!?” Sir Froderick came here one night over dark seas arriving on the shores of the Delaware with nothing but an ancient mpc and sample collection that is said to have been passed down [...]

Xavier may appear to be a normal 20 something year old intern well versed in the use of his camera and photo editing programs. His new blog Inaugural Season has better content than your tumblr, wordpress, and facebook put together and his writing is both mature and honest. He’s not trying to [...]

We at AUF are proud to be involved with the collaboration and release of RADLANDS Clothing’s first venture into the woman’s wardrobe. Topstitch boutique exemplifies what it is to be an independent Philadelphia based brand and retailer. Offering a variety of hand made pieces, from their jewelry and re-constructed vintage finds, all [...]

Topstitch Boutique is one of very few inspiring creative forces in women’s boutiques in this great city. They just have the eye and touch for doing things sooo right. We recently teamed up with them to do some of our own Radlands designs on garments created by them. I wouldn’t bring a knife to a [...]

New Radlands tee “SUSSED OUT” in SHOP now.